Fiori’s Butcher Shoppe featured in San Joaquin Lifestyles magazine
This month our store was featured in the San Joaquin Lifestyles magazine. The article is below, but I wasn’t able to paste in pictures from their website, so for the full effect, go to www.sanjoaquinlifestyles.com and click ‘Savor’, then ‘Homemade Everything’.
By Ivan Moore
For 27 years, the family-owned deli has been serving a loyal customer base fresh fare made from local ingredients and gourmet meats.
Owners Joe and Barbara started the business in 1983, when Joe began selling his own cured and marinated meats. His specialties included homemade bratwurst, smoked salmon, and home-cured pastrami. Soon, the diminutive meat market earned a following, and gained a reputation as the premier place to pick up ready-marinated meats.
In 1998, the Fioris moved two doors down into a larger location to expand their market into a sit-down restaurant.
“The time was just right,” remembers Joe. “From the first day, we had full crowds.”
And crowds continue to flock to the Lodi Avenue location, a lunch destination known not only for its wide selection of sandwiches, but a well-rounded menu that includes fresh soups, salads, and desserts and an array of Lodi wines. In addition to a wide selection of regional and imported specialty food items, Fiori’s is proud to feature local produce and products, including locally roasted coffee and Lodi’s own Cecchetti Olive Oil. Joe still sells his homemade jerky and marinated meats, and also offers bottles of his famous seasoning blends.
“Homemade everything,” is how chef Katherine Wilson describes Fiori’s menu. When she joined Fiori’s in 2006, she introduced her own style of culinary offerings to complement the established Fiori menu. Her homemade soups, baked goods, quiches, and desserts have helped to solidify Fiori’s reputation as a delectable Lodi tradition.
Fiori’s Butcher Shoppe & Deli
400 W. Lodi Avenue, Lodi